تاریخ ارسال : 18 May 2021

At this event, Mr. Philippe Borremans expressed his satisfaction with attending this event and asked for more contact with MIDHCO.

The president of the International Public Relations Association (IPRA) spoke in the following three areas:

1- Changes and technology in the field of public relations (PR)

2- The impact of technology in the field of public relations (PR)

3- International dimension of public relations (PR)

He said that all activists in this field have a common understanding of the concepts of public relations and in all parts of the world they can talk in a common language of public relations.

The World Health Organization's communications consultant described public relations as a professional activity task with creating a culture that should be independent of the different political, cultural, and religious backgrounds of individuals.

Emphasizing the use of new communication tools in the field of public relations, Mr. Broomans suggested paying attention to the use of artificial intelligence (AI) as a cheap and comprehensive tool.

In the end, he emphasized the cooperation, interaction and consensus of the world's public relations on controlling the issue of COVID19.

In this meeting, Dr. Pourmand, CEO of MIDHCO, expressed his views and spoke on the subject of audience recognition and content preparation based on the audience.

In another part of his speech on the COVID19 subject, he said that the world's public relations should be able to contribute to the common understanding of the people of the world and to create appropriate behavior of the people.

In another part of his speech, the Vice Chairman of the Board of Directors of MIDHCO said that before entering into the topics of technology, we should understand the issues of interest and know the audience, and then use the necessary technological tools.

In the end, he expressed hope for more cooperation between MIDHCO and the International Public Relations Association (IPRA) in the future.

At the beginning of the meeting, Dr. Philosouphian, MIDHCO's PR and international affairs manager, gave a brief overview of MIDHCO's annual performance report.

MIDHCO Public Relations and International Affairs.